In this week’s issue… Equity sells in Atlantic City – Evanov shuts down Canadian AM – NYSBA Hall of Famers named – Remembering Maine’s Snyder, BZ’s Coop – Tower down in Philly
By SCOTT FYBUSH
Jump to: ME – NH – VT – MA – RI – CT – NY – NJ – PA – Canada
*It’s a rare headline these days: iHeart Media entering a new radio market with the acquisition of an entire station cluster. But it happened this past week in Atlantic City, NEW JERSEY, where the company is paying just $2 million to enter the market with the purchase of Equity Communications’ FM stations.
In this case, however, Equity’s stations appear to represent a bargain that iHeart couldn’t pass up. The Atlantic City market is tightly linked to nearby Philadelphia, where the company is a dominant player with formats that closely match what it’s buying in Atlantic City.
That’s top-40 WAYV (95.1) and classic rock WZXL (100.7 Wildwood), both class B signals, along with two class A signals, adult R&B “Touch” WTTH (96.1 Margate City) and rhythmic CHR “Buzz” WZBZ (99.3 Pleasantville). The deal comes with only a few air personalities on WAYV and WZXL, making it easy to import iHeart’s own voices in what has become the company’s small-market model.
As for Fisher and Equity, the company is left with two stations after the iHeart sale: oldies WMID (1340) in Atlantic City and WCMC (1230) in Wildwood. There’s no word yet on what will become of those stations.
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