NorthEast Radio Watch 4/3/2023: JVC Adds a “Breeze”

In this week’s issue… JVC adds on Long Island – WXPN goes metal – iHeart cuts hit Rochester talker – More Altoona shuffles – CBS rebrandings draw static – PLUS: Baseball on the Radio, the Minor Leagues

By SCOTT FYBUSH

Jump to: ME – NH – VT – MA – RI – CT – NY – NJ – PA – Canada

*JVC Broadcasting, already the biggest station owner in eastern Long Island, is adding another format to its holdings with the $500,000 purchase of WLIM (1440 Medford) and its translator W227CL (93.3 Port Jefferson) from Michael Celenza’s Commercial Assets, Inc.

The AM and translator are home to the soft AC “93.3 the Breeze” format, which is expected to continue when the station changes hands to JVC. It will join a cluster that includes talk WRCN (103.9), rhythmic top-40 WPTY (Party 105.3), Spanish tropical WBON (98.5), country WJVC (96.1) and classic hits “Big 98.1” (WPTY-HD2).

Celenza, whose holdings once included multiple Long Island translators, will be down to just one translator after this deal closes; his Apple 107.1, Inc. is still the licensee of W300EI (107.9), transmitting from lower Manhattan.