In this week’s issue… Big AMs get a crack at FM dial – After the Greater Media/Beasley deal – “Chilly Billy,” RIP
By SCOTT FYBUSH
Jump to: ME – NH – VT – MA – RI – CT – NY – NJ – PA – Canada
That’s because Friday (July 29) marks a big turning point in the FCC’s AM revitalization initiative: after six months, the window for class C and D stations to move AM translators will close, and a new six-month window for bigger class B and A AM stations will open up.
What does it all mean for the larger world of radio? Here’s our bullet point analysis:
- For smaller AMs, a last flurry of activity, then a breather. When the FCC opened its initial AM improvement window at the end of January, it culminated a whirlwind few months that tested many AM owners’ ability to make deals quickly. The idea of a 250-mile window for AM translator moves surfaced publicly for the first time only at the Radio Show in Atlanta at the end of September 2015, and the Commission worked with near-record speed to craft a rulemaking. That left both AM owners and translator owners just a few weeks to figure out what sort of prices the market might bear for translators, which made for a very chaotic marketplace. Some translators sold for just a few thousand dollars, while others pulled in six-figure sums. And as supply dwindled and demand grew in some areas (especially New England), many AM owners decided they couldn’t justify the prices. They’ll get a second chance in January 2017 – if frequencies remain available, class C and D AMs will get to apply for brand-new translators without having to buy someone else’s existing translator – but that’s a long wait for an uncertain outcome for some of those owners. Meanwhile, a few class C and D owners are spending this week rushing to complete move-ins that have been in the works for a while, hoping to snag coveted FM channels before the As and Bs get there.
- For bigger stations, a rush to the starting line. Not every class A or B station can get a translator in this window, but not everyone needs one, either. For the very biggest AMs, especially in big metro areas, a translator simply can’t cover enough ground to be of use, even in the unlikely event there’s an available frequency for one. (Imagine, for instance, if a WABC or a WRKO could find an open channel in New York or Boston – and then imagine them promoting an FM channel with at best a reach of a few miles, covering just a fraction of their existing AM footprint.) For each of those huge AMs, though, there’s a class B in a place like Altoona or Binghamton where a translator can make a difference. Smart AM owners in those markets have been lining up available translators and preparing engineering to be ready to file as soon as the window opens on Friday. (If the January window was any guide, for instance, we’ll see a flurry of paperwork from iHeart, where engineers have been poring over the company’s own remaining translator inventory to see what’s in house that can be relocated.) All applications filed on Friday will be considered to have been filed simultaneously; woe betide the station in a crowded market that waits until Monday to file and finds it’s been beaten to the last available channel.
- After the window, what about the AMs left behind? Critics of the FCC’s “AM revitalization” initiative point out, correctly, that the translator-move windows don’t improve AM radio directly, just the fates of the AM station owners now able to put their programming on the FM dial. So when the last of the translator windows closes at the end of 2017, it will be a bittersweet moment for the AM stations that might have benefited from translators but didn’t get in on the action. Barring another change in FCC rules (always a possibility), there will be hundreds of AMs of all classes that lack full-market coverage on their own – and that won’t have any remaining opportunity to use an FM translator to fix that problem. For the last few years, the first question most prospective AM buyers have asked brokers has been, “can it get a translator if it doesn’t already have one?” What will happen to the value of an already-struggling AM when a broker has to answer, “It missed out on the window and can’t get on FM, probably ever”?
So, yes, these are complicated times for anyone involved in the intersection of AM radio and FM translators. Read on over the fold for some of the deals that have been going on in the last few days – and stay tuned here at fybush.com and at our social media outlets for updates as one window closes and another prepares to open.
THE 2025 TOWER SITE CALENDAR – ON SALE NOW!
We don’t have a cover yet (stay tuned for that reveal soon!), but we’re hard at work on an achievement we never thought we’d reach – the landmark 24th edition of the world-famous Tower Site Calendar.
It’s not just a useful wall calendar. It’s also a tribute to more than a century of radio history.
And the proceeds from the calendar help sustain the reporting that we do on the broadcast industry here at Fybush Media, so your purchases matter a lot to us here. For just a few weeks, you can pre-order your 2025 calendar at a discount price, so it’s a good deal for you, too, as postage and printing costs keep going up. Visit the Fybush Media Store and place your pre-order now for the next calendar, get a great discount on previous calendars, and check out our selection of books and videos, too!
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*The week’s other big story, of course, is the $240 million deal that folds Greater Media’s radio holdings into the fast-growing Beasley Media group.
Could there be even more reunions to come? Beasley, still in acquisition mode, is being widely rumored as a possible suitor if the spun-off CBS Radio decides to sell stations or entire clusters. For instance, if Beasley were to take on the flagship CBS Radio stations in New York City, ownership caps would force the sale of the central New Jersey signals it’s getting from Greater Media, a spin-off that’s seen as likely no matter what.
*Who’s taking over as PD of AC WLEV (100.7 Allentown) following the departure of Laura St. James? It’s Jerry Padden, who’s already the operations manager for that Cumulus cluster, and who’s also PD of sister “Cat Country” WCTO (96.1 Easton).
Cardille came to WIIC right at the beginning: he was the announcer whose voice signed the station on the air for the first time in 1957, and his work at the station included hosting “Studio Wrestling” and afternoon kids’ movies, as well as doing the weather and pretty much anything else the station needed, too.
He came by those skills honestly: after a short run at WDAD (1450 Indiana), his first TV gig in the early 1950s was as an announcer at Erie’s fledgling WICU-TV (Channel 12), where he learned to do live TV without much in the way of money and resources. In addition to his run at Channel 11, Cardille did radio at WWSW (970), WIXZ (1360) and, for almost 20 years, at WJAS (1320), where he worked from 1995 until the station’s 2014 format change to talk.
Cardille had been battling cancer. He was 87 when he died of pneumonia at his home in McCandless.
*In NEW JERSEY, Maranatha Ministries/Joy Communications is selling translator W258CF (99.5 Rio Grande) to Pamal, which plans to move it north to rebroadcast WGHQ (920 Kingston NY). The $47,000 deal is the second one Pamal has filed to move a translator to WGHQ; given the FCC’s one-to-an-AM rule, it’s not clear what becomes of the earlier $70,000 deal Pamal made to buy W250BV (97.9 Pittsfield) from the University of MASSACHUSETTS.
Now it’s going to a new company called Bold Broadcasting, founded by SUNY Stony Brook student Matthew Glaser, who’ll serve as VP. The CEO and co-owner will be Kerry Baldinger, and the two are paying just $197,000 for the signal, which reaches the New London market across the sound.
Here in western New York, Chris Saglian is headed down the Thruway from his current sales post at Entercom Rochester. He’ll be competing against his old company in his new role as co-general sales manager at Cumulus in Buffalo, where he’ll be paired with Ryan McCrohan.
*Congratulations to New England radio vet Scott Laudani: two years into his run with Binnie Media, he’s been named VP/programming, overseeing all of the company’s stations in MAINE and NEW HAMPSHIRE.
More bits of news from the Pine Tree State: WJJB-FM (96.3 Rumford) has signed on its new 102.3 translator in Portland, W272BV. Atlantic Coast Radio is paying Light of Life Ministries $150,000 for the 250-watt signal. And in Augusta, Bob Bittner quietly shifted WJYE (1280 Gardiner) from classic country to his AC/standards mix a few weeks back.
And Steve Faguy picked up on the death of Merv Williams, who worked at Standard Radio and Astral in Montreal as a producer and on-air talent at CHOM (97.7), CJAD (800) and CJFM (Virgin Radio 95.9). Williams was just 39 when he died July 10 in Ottawa.
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