March 7, 2011
Rush Radio Drops Branding
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*It's been a year since Clear Channel launched
its new talk station in eastern MASSACHUSETTS - but when
WXKS (1200 Newton) marks its first birthday tomorrow, it will
do so with a new identity.
When the station signed on last year, its "Rush Radio"
moniker seemed like a pretty solid idea: Limbaugh was not just
the star personality on 1200, he was in many ways the station's
entire reason for being. By moving Limbaugh from his longtime
home on Entercom's WRKO (680), Clear Channel hoped to put a dent
in the veteran talk station's ratings and to keep all of Limbaugh's
profits within the family, much as it had done when the Clear
Channel-owned Premiere Radio Networks had moved Limbaugh to new
"Rush Radio" outlets in New Orleans and North Carolina.
But the "Rush Radio" experiment didn't quite work
out the same way in Boston. Unlike the other "Rush Radio"
outlets, which boasted full-market FM signals, WXKS was at best
comparable to WRKO's AM reach, with a signal significantly inferior
to Greater Media's potent WTKK (96.9). And in a market where
local politics are an obsession just short of the Red Sox and
the Patriots, "Rush Radio" launched with an all-syndicated
lineup, only later bringing Jeff Katz back to the market for
local mornings.
With ratings still mired down there in the decimal points,
Clear Channel has been making changes at 1200: in addition to
a new PD, Paula O'Connor, there's a new morning show executive
producer, Eric Coldwell (like O'Connor, a veteran of WTKK). And
there's a new name: in place of "Rush Radio," WXKS
is now simply "Talk 1200."
*Across town at Entercom, changes are coming to "Mike
FM." WMKK (93.7 Lawrence) has been one of the Boston market's
quietest success stories, combining a low-cost programming approach
with respectable ratings to become one of the area's most profitable
signals. (And, in the process, frustrating many years' worth
of message-board posters wondering why 93.7 has yet to flip to
WEEI-FM...)
Now Entercom is looking to kick "Mike" up a notch:
after many years of running jockless, the Herald reports
that WMKK has told advertisers it's looking to add some live
personalities to the adult hits station, in an effort to "help
listeners and advertisers greater identify with MIKE's unique
music programming."
This won't be Mike's first bout with personality radio - but
the last version, a few years ago, depended on recorded liners
from John O'Hurley of Seinfeld fame, rather than on local
talent.
*Radio People on the Move: WJMN (Jam'n 94.5) morning show
producer Melissa Eannuzzo has been named the station's new midday
jock; she'll continue to produce the "Ramiro and Pebbles"
show as well.
And we note the passing of Larry Kilgallen, who did on-air
and engineering work at WTBS (88.1 Cambridge, now WMBR) at MIT
in the 1960s and early 1970s. Kilgallen went on to a career in
software development and computer security. Kilgallen died March
2 after a battle with cancer; he was 65.
*It was slated to debut this week, but Salem's
new RHODE ISLAND entry has been delayed slightly. Whenever
it returns to the air, WBZS (550 Pawtucket, formerly Radio Disney's
WDDZ) will be carrying a business talk format, rather than the
simulcast of Boston's WROL (950) originally promised.
(The logo shown here is a mockup based on the logos being
used at other Salem business talkers around the country.)
*Joel A. Spivak was probably best known for his run as a talk
host in the Washington, DC market. But the veteran talker ("Joel
A. Spivak speaking") started his career in Albany at WPTR
in the late 1950s, spent a few years at Gordon McLendon's KILT
in Houston, and then came to Providence around 1960, working
as a DJ at WPRO (630) and its sister station WPRO-TV (Channel
12, now WPRI) before moving on to KLAC in Los Angeles and then
to Philadelphia's WCAU/WCAU-TV and WWDB.
Spivak worked in Philadelphia from 1968 until 1980, when he
moved on to WRC/WWRC in Washington and eventually to KNBR in
San Francisco.
In recent years, Spivak had moved into advocacy, becoming
a proponent of anti-smoking laws. Since 1996, he'd been working
as press secretary for the Campaign for Tobacco-Free Kids in
Washington. Spivak died March 4 of cancer; he was 75.
*Former NEW HAMPSHIRE U.S. Senate
candidate Bill Binney is indeed buying a full-power station in
the Granite State. Binney's Carlisle One Media will acquire WZMY
(Channel 50) from Diane Sutter for an as-yet-undisclosed price,
adding the MyNetworkTV affiliate to a station roster that includes
several LPTV stations in and around New Hampshire. Binney says
he'll change the station's calls to WBIN and add more local programming
when he takes over this summer.
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*We knew when we wrote the NEW YORK segment
of last week's column that a format shift was coming to Cumulus'
WCZX (97.7 Hyde Park) - but what we didn't yet know was that
there was a familiar voice coming to the station to replace the
departed Bob Miller and Suzy Garcia.
"Mix
97.7" relaunched Tuesday (March 3) with a new hot AC direction,
and with a new morning man: Mark Bolger, late of Clear Channel's
WBWZ (Star 93.3). Bolger has a long history in Hudson Valley
radio, having worked at WSPK (104.7 Poughkeepsie) before joining
WBWZ in 1997.
As for middays on the new "Mix," they're being filled
by Rick Dees' syndicated offering, according to the station's
new website.
*Down the Hudson, Cumulus has asked the FCC to cancel its
construction permit to relocate WFAS-FM (103.9 Bronxville) from
its longtime home in Westchester County to the WFUV (90.7) tower
in the Bronx. But don't read too much into that request: it's
merely the prelude to a new application for a CP for the exact
same facilities in the Bronx, thus buying Cumulus three more
years to decide whether to fire up 103.9 from the (already-constructed)
Bronx site or keep it in Westchester.
That decision may end up riding on the outcome of the as-yet-unconsummated
Cumulus-Citadel merger, which is rumored to be heading toward
a formal announcement as early as today.
*And as long as we're heading into New York City, there's
a staffing change at CBS Radio's "92.3 NOW" (WXRK),
where afternoon host Tic Tak (aka Mark Allen) has departed, saying
he's moving on to become a programmer. No replacement has been
named yet.
Out on Long Island's East End, Jarad Broadcasting is exiting
the business. It already sold off two of its three FMs to JVC
Broadcasting, and now Jarad has struck a $650,000 deal to sell
WLIR (107.1 Hampton Bays) to Livingstone Broadcasting, controlled
by Richard Anderson and Vincent Trapani. Here's how the deal
plays out: Jarad originally agreed to sell WLIR to Holding Out
Hope Church, the operator of Christian rocker WLIX-LP (94.7)
and several translators on Long Island; Holding Out Hope then
transferred its right to buy 107.1 to Livingstone, which has
Anderson in common as a principal. The result, it appears, will
be a format change on 107.1 from ESPN Radio (simulcasting New
York City's WEPN 1050) to Christian rock, with at least one WLIX
translator in Manorville having already changed its notified
primary signal to 107.1.
On the other end of the island, Ralph Marino is back. After
a brief stint filling in on morning drive at Boston's WODS (103.3),
Marino has returned to his home market to take over mornings
at Barnstable's WIGX (94.3 Smithtown).
*Moving upstate, Rochester's Brother Wease adds two more signals
this morning: in addition to his flagship station, Clear Channel's
WFXF (95.1 Honeoye Falls), he'll be simulcast on Clear Channel's
sports signals, WHTK (1280 Rochester) and WHTK-FM (107.3 South
Bristol), replacing Fox Sports Radio's "Zakk and Jack"
morning show.
The move doesn't give Wease any additional geographic reach,
but it does expand his demographic reach - and we'd note that
the idea of simulcasting Wease on WHTK was being considered from
the start of his Clear Channel contract, back when WHTK was only
heard on AM.
In Utica, CNYRadio.com (which marks its tenth anniversary
this week - congratulations!) reports that Townsquare Media has
updated the imaging at WIBX (950), which goes from "Newsradio
950" to "Your News, Talk and Sports Leader"...and
which drops CBS Radio after a remarkable 76-year affiliation.
WIBX now runs Fox News Radio at the top of each hour.
In Buffalo, veteran reporter Mylous Hairston has departed
WIVB (Channel 4), and not in a particularly amicable manner.
Hairston had just recently celebrated his twentieth anniversary
at the CBS affiliate, and while he tells the Buffalo News
that he wasn't forced out, he hints strongly that the workplace
atmosphere at the station has become difficult, especially in
the wake of some tense contract negotiations between WIVB and
AFTRA, where Hairston was the president of the station's chapter
of the union. Hairston is now said to be talking with Buffalo
city officials about taking a new job as a City Hall spokesman.
And we remember Carl Hirsch, whose tenure at the helm of Malrite
included not only huge successes in Cleveland (at WMMS) but also
the legendary 1983 "worst-to-first" launch of WHTZ
(100.3 Newark NJ), which Hirsch oversaw as Malrite's president.
After leaving Malrite in 1985, Hirsch went on to helm the Legacy
and OmniAmerica broadcast groups. Hirsch died of a heart attack
last Monday (Feb. 28) in Florida while negotiating the purchase
of a station in West Palm Beach; he was 64.
*In central NEW JERSEY, Greater Media is
returning WCTC (1450 New Brunswick) to talk after several years
with oldies. Morning man Jack Ellery remains in place, followed
at 10 by Laura Ingraham and at 1 PM by PD Bert Baron's "New
Jersey Today," followed at 3 by Mancow and later on by Alan
Colmes.
*In eastern PENNSYLVANIA, Greater
Media has named a new midday team at WPEN (97.5 Burlington NJ/950
Philadelphia), where Harry Mayes will be paired with former NFL
player and analyst Brian Baldinger from 10 AM until noon.
At the other end of the state, PBRTV.com reports that WLEP-LP
in Erie (Channel 9) is now on the air in digital, broadcasting
on RF channel 43 with two services: Retro TV on 9.1 and 9.3 and
"Tuff TV" on 9.2.
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*Radio People on the Move in CANADA:
"Freeway Frank" Depalo is coming home to Montreal
to co-host the morning show on Virgin Radio 96 (CJFM 95.9) beginning
March 21. Frank will be partnered with Lisa Player, replacing
Cat Spencer in morning drive. And later in the day, Nikki Balch
takes over the 1-4 PM slot on CJFM, inbound from Halifax's Z103-5.
Balch starts her new shift today.
From
the NERW Archives
Yup,
we've been doing this a long time now, and so we're digging back
into the vaults for a look at what NERW was covering one, five,
ten and - where available - fifteen years ago this week, or thereabouts.
Note that the column appeared on an erratic schedule in
its earliest years as "New England Radio Watch," and
didn't go to a regular weekly schedule until 1997.
One Year Ago: March 8, 2010 -
- Q: Why is Howie Carr walking into the WRKO studios very
slowly today? A: Well, there's no Rush...
- That groaner, which neatly sums up the big radio news this
week from eastern MASSACHUSETTS, comes to us courtesy of fellow
radio observer (and WMWM weekend host) Bob Nelson, who's been
as absorbed as anyone in the long saga of Clear Channel's launch
of a new talk radio station in Boston. After spending many years
and many hundreds of thousands of dollars moving suburban WKOX
(1200 Framingham) into Boston, Clear Channel initially moved
fairly slowly on changing the AM station's format, leaving the
Spanish tropical "Rumba" programming in place on 1200
for a year or so after WKOX had powered up to 50,000 watts from
a new city of license, Newton, and a new transmitter site within
sight of the Boston city line.
- But for all that deliberation, today's launch of the long-expected
talk format on what's now WXKS, "Rush Radio 1200,"
still ends up having the feel of a - pardon the pun - rush job.
The new station was apparently due to launch April 1, but once
it became clear that Clear Channel was pulling its Premiere Radio
Network programming away from established affiliate WRKO (680
Boston), that date was moved up somewhat abruptly, leaving "Rush
Radio" to launch without a morning show or a fully fleshed-out
weekend schedule. "Rush Radio" debuts at noon today
with its namesake, Rush Limbaugh - and for the next few weeks
at least, Rush will double as the station's morning man, with
"best-of" reruns filling the 6-9 AM slot until a promised
(and as-yet-unannounced) local morning show makes its debut.
The rest of the schedule is right off the bird: Sean Hannity
at 3 PM, Jason Lewis (from KTLK-FM Minneapolis) at 6 PM, Mark
Levin at 9 PM, Coast-to-Coast AM at midnight and Glenn Beck at
9 AM. Weekend mornings are still "TBA," and weekend
afternoons and evenings are all "best-of" shows from
Limbaugh, Hannity and Beck.
- Faced with the inevitable loss of one of its flagship shows,
Entercom's WRKO wasted no time lining up a local host to go up
against Limbaugh beginning this afternoon. Charley Manning is
a veteran Republican political consultant in Boston, and no stranger
to radio talk, having been a co-host of WRKO's "Spin Doctors"
show in the nineties as well as a commentator on WBZ (1030),
WBZ-TV (Channel 4) and WCVB-TV (Channel 5) in more recent years.
- Still looking for examples of the loyalty Boston audiences
show to stations and personalities who provide them with local
content? Look no further than the mourning last week for Don
Kent, who pioneered TV weather in Boston when he came to WBZ-TV
(Channel 4) and WBZ (1030) in 1951. Kent was already a broadcasting
veteran, having begun his career on WMEX in 1935 and then on
Quincy's WJDA after his service in World War II. At WBZ, Kent's
forecasts became an institution, and he was renowned for the
accuracy of his predictions during a career that encompassed
everything from Hurricane Carol in 1954 to the Blizzard of '78.
Kent retired from WBZ-TV in 1983, but continued to be heard on
radio for two more decades, most recently at WQRC. He died March
2 in New Hampshire, where he had been living. Don Kent was 92.
- We know a little more now about the aftermath of that storm
that ripped across NEW HAMPSHIRE a week ago, and it will be a
long recovery for Saga's cluster of stations in Manchester. The
sales and business staff of WZID/WMLL/WFEA have relocated to
temporary quarters in Merrimack while cleanup crews replace waterlogged
flooring and walls at their building at 500 N. Commercial Street,
where thousands of gallons of water rushed through the office
after the storms tore part of the roof off the structure. The
on-air staff remains in the building, working around the damage
as best they can.
- It's not quite a format change, but one of Steve Silberberg's
Burlington, VERMONT stations has new calls and a new slogan.
WLFE (102.3 Grand Isle) became WIER, "102.3 the Wire, High
Voltage Rock" at the beginning of the month, complete with
a new website at 1023thewire.com.
Five Years Ago: March 6, 2006 -
- It was just a year or so ago that Allentown, PENNSYLVANIA's
WDIY (88.1) was fighting off a takeover attempt from crosstown
public television station WLVT. Now it's on the other end of
the takeover game, and that's caused some consternation for the
community and college DJs at Lehigh Carbon Community College's
WXLV (90.3 Schnecksville). WXLV went on autopilot a week ago,
after one of those jocks mentioned on the air that automation
equipment had suddenly appeared in the studio. After a few days
of rumors, the college announced that it's signed a nine-year
deal under which WDIY will manage and program the station for
the college.
- For the next month or two, that means WDIY's programming
will be simulcast on WXLV, while WDIY works on a new program
schedule for the college station, which is expected to include
a mixture of some of WXLV's existing programming and some material
from WDIY and NPR. For the first year of the deal, WDIY will
keep 90% of the underwriting and membership money raised from
WXLV, with a lower figure to be negotiated in subsequent years.
WDIY will also work with the college to create training programs
for students. In the meantime, though, fans of WXLV's alternative
rock and other music programs are out of luck, and the DJs who
put those programs together say they've been deprived of a chance
to explain to their listeners what happened. Can the college
get past those hard feelings and rebuild the station in a way
that's satisfying to everyone? Stay tuned.
- Over on the other side of the Keystone State, the call and
format changes that have run rampant across the radio dial from
State College down to Altoona and Johnstown struck again late
last week. This time, Forever Broadcasting swapped calls and
formats on rocker WRKW (92.1 Johnstown) and top 40 WYOT (99.1
Ebensburg), creating "Hot 92" and "Rocky 99,"
and in the process undoing the swap a few years ago that moved
top 40 WGLU from 92.1 to 99.1. WRKW also shifts its musical mix
somewhat, becoming more of a classic rock station as it moves
down the dial. Johnstown also got a new religious station last
week, as American Family Radio signed on WLGY (90.7 Nanty Glo)
as its newest outlet.
- Over in the Altoona market, Forever made another format change,
turning oldies simulcast WWLY (106.3 Huntingdon) into country
"Froggy" WSGY, and changing its city of license to
Mount Union to fill the gap left by the move of Mount Union's
99.5 facility to Centre Hall.
10 Years Ago: March 5, 2001 -
- From beneath the snows of upstate New York, it's another
edition of NorthEast Radio Watch...and what a strange week it's
been around the dials. Let's start in MASSACHUSETTS, where the
dispute between WBUR-FM (90.9 Boston) and Christopher Lydon's
"Connection" crew turned into a full-fledged split
this week. If you've been following this saga, you know by now
that Lydon and "Connection" executive producer Mary
McGrath wanted partial ownership of the public-radio talk show
as WBUR prepares to offer it to the NPR system. WBUR management,
perhaps envious of the fortunes earned by the station's other
signature show ("Car Talk," which is owned by hosts
Tom and Ray Magliozzi), balked at the demand -- in the process
revealing to the media that Lydon had been offered a raise to
nearly $300,000 a year, and McGrath nearly half that. After months
of negotiations, Lydon and McGrath were suspended with pay two
weeks ago. Most of the show's staff quit WBUR last week, followed
on Thursday by conflicting statements from the station and from
Lydon, both amounting to the same message: Lydon and McGrath
won't be returning to WBUR. The station says the two "informed
WBUR that they are leaving their employment to pursue careers
in a for-profit, independent production company." A statement
posted at a hurriedly-created Lydon Web site says Lydon and McGrath
"didn't inform WBUR of anything except that we were willing
to negotiate a way to return to the station under any reasonable
circumstances to continue to do the program we love."
- Longtime observers of the Boston radio scene know to mark
down the call letters on AM 1510 in pencil, and here's why: just
weeks after changing calls from WNRB to WSZE, the station formerly
known as WMEX, WITS, WMRE, WSSH, WKKU and WSSH (again) made yet
another call change last week. It seems "Sports Zone"
is someone else's trademark, so the WSZE calls were quietly retired
in favor of WWZN, though with no change in the One-on-One Sports
programming (which will eventually be rebranded as Sporting News
Radio).
- Here's one that should go under the Bay State headlines:
we now know why Attleboro's 1320 changed calls from WJYT to WARL
a few months back. Since the station is now targeting listeners
across the line in RHODE ISLAND, we'll put it in the Ocean State
for the moment: The new calls stand for "Web Access Radio
Live," a new format that will apparently feature leased-time
talk shows that will be streamed live (video and audio) over
the Web at the same time as they're heard on WARL. We couldn't
get much from the site at webaccessradiolive.com, especially
since all that unnecessary Java crashed our browser twice, but
here's what we gathered once we restarted our computer: WARL,
a new venture of station owner ADD Media, will lease hour-long
blocks of time (so far, judging by the posted schedule, it's
leased two hours a week, leaving just 166 to go!), allowing programmers
eight minutes of commercial time during the hour while also selling
its own ad time to corporate sponsors during program breaks.
- We'll start out our NEW YORK report with two new morning
shows in Binghamton. One's at WLTB (101.7 Johnson City), which
has lured longtime WMXW (103.3 Vestal) co-hosts John Carter and
Chris O'Connor over to Vestal Parkway for the wakeup shift beginning
today (March 5). The other marks the return to radio of the "Greaseman,"
aka Doug Tracht. The Ithaca College graduate cut his teeth in
Binghamton at WENE (1430 Endicott) before moving up to Rochester
(WAXC) and on to the big time in Jacksonville and Washington,
before a racist remark led to his dismissal from WARW (94.7 Bethesda
MD) two years ago. Tracht announced last week that he's coming
back -- albeit, for now, on a small scale, signing Binghamton's
WCDW (100.5 Conklin) as his first affiliate for a new DC-based
show that starts today (March 5). The only other affiliates so
far are small AM stations in Baltimore (WNST 1570 Towson) and
Washington (WZHF 1390 Arlington VA), but Tracht is hoping to
show that he's cleaned up his act and is ready to return to the
airwaves.
- Up in CANADA, the CRTC signed the death warrants this week
for four more AM signals, granting moves to FM for CJNH Bancroft,
Ontario (from 1240 to 97.7 and 50 kW), CKGB Timmins, Ont. (from
750 to 99.3 and 40 kW), CJCJ Woodstock, N.B. (from 920 to 104.1
with 10 kW) and CKCL Truro, N.S. (from 600 to 99.5 with 16.75
kW).
15 Years Ago: New England Radio Watch, March 4, 1996
- Now that the telecommunications act is law, Infinity is wasting
no time in growing still larger in Boston. Locally, Infinity
already owns modern-rock WBCN (104.1), which it's had since the
beginning, and classic-rock WZLX (100.7), which it purchased
a few years back as part of Cook Inlet. With its $410 million
purchase of Granum, Infinity now also gets AAA WBOS (92.9) and
smooth jazz WOAZ ("The Oasis," 99.5, licensed to outlying
Lowell). The most recent Arbitrends give the four FMs a 14.8
share, 12+, making it the third-most-listened to radio group
in Boston, behind Evergreen at 17.3 (including WKLB, whose acquisition
is still pending) and American Radio Systems at 14.8, but now
ahead of CBS at 13.1. If Infinity sticks to established practice,
it will keep WBOS/WOAZ operations separate from WBCN and WZLX.
This should be interesting for a few people at WBOS, especially
morning jock Ken Shelton, who just defected from Infinity and
WZLX last year. The deal also adds to Infinity's holdings in
Baltimore (2 AMs/2 FMs, including Granum's WXYV-FM/WCAO-AM),
Dallas-Ft. Worth (6 FMs/2 AMs, including Granum's KRBV-FM/KOAI-FM/KHVN-AM),
and Atlanta (2 FMs/1 AM, including Granum's WVEE-FM/WAOK-AM),
as well as putting Infinity in Orlando for the first time with
Granum's WHTQ-FM/WMMO-FM/WHOO-AM. This is Boston's first four-FM
combo, although American Radio Systems has two AMs and two FMs,
and Evergreen has two FMs, an AM, and is buying a third FM.
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